Wall Street Neighborhood Association
Launches New Collaborative Marketing Business Model
Fresh Approach Features New Website, Enhanced Social Media,
Small Business Marketing Support, and Events
Wall Street Neighborhood Association
Launches New Collaborative Marketing Business Model
Fresh Approach Features New Website, Enhanced Social Media,
Small Business Marketing Support, and Events
In January 2024, the leadership team from the Wall Street Neighborhood Association, a non-profit organization formed in 2015 to support neighborhood and small business efforts throughout the district, announced the launch of the association’s new business model, further solidifying its mission statement and its plans for the future for this thriving community.
Our mission is to create and sustain a clean, friendly, and inviting neighborhood that attracts residents, businesses, and visitors. We believe that ‘it takes a village to raise a neighborhood’ and that together we can create a vibrant future for the community we love. We are WallStreetCT – open for business.
Preparations for the new WSNA began in October of 2023, starting with a neighborhood meeting outlining the proposed program. The general consensus from Wall Street small business owners and WSNA’s leadership team was that it was time to take the community marketing efforts to a whole new level with the goal of shining a light on this vibrant and eclectic community.
“I look back to the day the Wall Street Neighborhood Association formed over coffee at Cafe Aroma, and I am very proud of how far we have come, not only as an organization, but as a community,” says Marc Alan, WSNA President, Norwalk Arts Advocate, and the Marketing Director for local business Factory Underground, “I remember the feeling we all shared – that we needed to stop waiting for the city to turn things around and revitalize our neighborhood. We decided to roll up our own sleeves and get involved – the residents, local businesses, and property owners of Wall Street. Our saying, ‘It takes a village to raise a neighborhood,’ is what this is all about. It’s about everyone working together. “
“WSNA had been meeting regularly for eight years, but as with any group, the energy and focus would ebb and flow. We have a large number of top-notch businesses in the area, and at this point, we all felt it was time to bring it all together and have a professional team let the world know how much Wall Street has to offer, “says WSNA founding member and current member of the group’s board of directors Jason Milligan of Milligan Realty, whose energies have been instrumental in the growth of Wall Street’s small business and residential landscape.
The association brought in Linda Kavanagh and the team of MaxEx Public Relations, LLC, a Fairfield County marketing powerhouse who are well known for creating robust marketing programs for such local businesses and community organizations such as the Best of Norwalk, OnWashington on behalf of AGW Partners’ SoNo portfolio, The SoNo Collection, as well as representing multiple hospitality groups throughout the state, including RMS Companies and Siena Ristorante Group.
“Great things happen when business communities come together to achieve a common goal, “says MaxEx Owner Linda Kavanagh about the group’s fresh social media and marketing approach and the creation of collaborative events and promotions planned. “The objective here is to lay down a strong marketing foundation that continues to grow and work with the restaurants, retailers, lifestyle services, professionals, arts/entertainment venues, and even the residents to bring attention to the neighborhood as a premier community to live, work, and play.”
The Wall Street Neighborhood Association has been funded entirely by donations to this point. This new program seeks to pool resources to lift the entire neighborhood. It is fueled by membership buy-in, a yearly fee of $450, which in turn provides businesses with a designated marketing plan that includes social media posts, press release creation/distribution, event promotion, email newsletter inclusion, event collaborations, website placement, and exposure through partnerships with such popular social media platforms as 203 Local and Best of Norwalk.
Wall Street business Juice Creative Group created the new website. Marc Alan continues to head up the neighborhood’s active arts scene, which can be enjoyed throughout the neighborhood with its plethora of large murals punctuating Wall Street buildings in every direction. The Norwalk Conservatory of the Arts, whose campus is located downtown, recently received authorization as a Connecticut enrollment and degree-granting college, the first non-profit in 25 years to attain college status.
WSNA board members and restaurateurs BJ Lawless (BJ Ryan’s and Banc House) and Greer Fredericks (Greer Southern Table) recently produced WSNA’s first joint event, “Rockin’ River Street” Mardi Gras Celebration, Saturday, Feb 17. The restaurants featured food and drink specials, including a branded traditional hurricane yard glass, were used at all 3 locations for discounted refills of the celebratory Hurricane cocktail. The event also featured an alternating live band schedule that included the Cherry Pie Band, New Orleans Beatniks, Altered Ego, and Otis & The Hurricanes.
Visit: www.wallstreetct.org
From our friends at MaxEx Public Relations