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Ring in the Holidays with Stamford Town Center’s Holiday Wish!

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Holiday Wish ~ Follow the Magic
Believing is the greatest gift of all.

Experience the season’s magic in an all-new, light-filled immersive activation
 that transports guests to a world of holiday enchantment.

Photo Courtesy of PJ Kennedy
Photo Courtesy of PJ Kennedy


STAMFORD, CONNECTICUT (October 18, 2022) — Parachute Concerts and LUMAGICA- USA announce the premiere of Holiday Wish: Follow the Magic, taking place this Holiday Season at Stamford Town Center, Downtown Stamford, CT. 

Open daily from November 11 through December 24, 2022, HolidayWish is an immersive walk-through event that delivers a sensory entertainment experience. This 20,000 sq ft. interactive event comes to life, glowing with a series of luminous environments that capture the wonder of a spectacular holiday-themed village. 

new Holiday Tradition designed to put families into the Spirit of the Season, Holiday Wish incorporates visual storytelling at its best.  Along the journey though Holiday Wish, guests follow the magic through each feature. From the Elves’ Quarters, where they care for the reindeer, to an epic Twinkling Forest and Frozen in Time winter world.  Children will love the Holiday Wish filled interactive wonderland, featuring a digital snow snowball fight with a virtual snowman, and much more. Children will love the friendly challenge of being enlisted by the elves at Santa’s Workshop who need inspiration to overcome their creative blocks. Only one thing sparks their inspiration: children believing in the magic of the season.

Photo Courtesy of PJ Kennedy
Photo Courtesy of PJ Kennedy


The experience culminates in the grand finale at the North Pole where – if all goes as hoped! – the elves will be busy making toys in their workshop. Here, guests revel to their heart’s content in giant walk-in presents, a visit to Santa’s throne, and an animatronic snow bear band. Guests experience the magic of The North Pole, completing an inspired exploration that ensures holiday wishes come true. And restores the wonder of the season.

Also located within Holiday Wish is the Christmas in America Retail Shop, a shopping area featuring treasured mementos, snacks, candy and more.

Photo Courtesy of PJ Kennedy
Photo Courtesy of PJ Kennedy


Juan Novoa, Lead Designer, LUMAGICA, orchestrates the event, created to illuminate the holidays for everyone. “From the power of inspiration to the joy of creating, Holiday Wish delivers a treasure trove of uplifting, family-friendly experiences for the season.” 

Ilario Altamura, Partner, Parachute Concerts, is delighted to participate in the partnership with LUMAGICA to author a new kind of live and in-person Christmas tradition.  “The event is both an activation and an invitation. We want to redefine how a new generation experiences the wonder and magic of the Holidays,” says Altamura.

To join the growing waitlist, go to theholidaywish.com. Get early access to tickets and information about the Holiday Wish experience. 

Advance tickets are available at theholidaywish.com
Advance ticket purchase is encouraged. 

Press contact:
PJ Kennedy pj@heystamford.com

Photo Courtesy of PJ Kennedy
Photo Courtesy of PJ Kennedy


Parachute Concerts is a team of industry virtuosos known for world-class concert events, festivals and activations. With projects through the greater Northeast region and around the country, Parachute innovates with multigenre events that entertain people of all ages. Bringing their extensive expertise in live events, Parachute ensures success with dynamic guest engagement. In their collaboration with LUMAGICA, the team creates a new kind of holiday activation that ignites people’s imagination and, above all, brings joy. Expect to be dazzled.

LUMAGICA is both a global leader and a master in creating original holiday lighting solutions and design. LUMAGICA designs and fabricates colossal holiday décor including its themed light parks, which have nearly doubled this year to 35 venues around the world. From initial idea and design to production, installation and support, the team’s lighting and décor are made to captivate. Their work transforms environments by using the surrounding architecture as a canvas, rendering visually stunning works of illuminated art. In partnership with Parachute Concerts, the LUMAGICA multidisciplinary team continues to create monumental displays in exciting new venues.

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